Meet Unhinged —
the boutique that started with a mom, a name, and a whole lot of "we're doing this."
The story behind it
Unhinged Lifestyle Boutique started the way the best things do: with a mom who decided to bet on herself.
In 2016, Tammie Golden opened the doors of Unhinged in Senoia, Georgia — a boutique built on great style, strong instincts, and 20+ years of retail experience. Her daughter Nicole was still finishing college at the time, but she was there from the start: helping with buying, running the socials, and learning the business the way most people learn to swim — by jumping in.
When COVID hit, Nicole went all in. Her and her husband moved to Oklahoma, started managing the online store full time, and began building something of her own. She started buying her own inventory, doing craft shows and pop-ups across Oklahoma, and growing a following of women who came for the clothes and stayed for the community.
In March of 2021, Tammie was diagnosed with Stage 4 Glioblastoma — an aggressive form of brain cancer. She fought hard. And even in the middle of treatments and surgeries, she never stopped showing up for Unhinged. She believed in what they were building, and she made sure Nicole did too.
In December of 2022, Tammie encouraged Nicole to open her first brick-and-mortar storefront in Ponca City, Oklahoma — five months pregnant and determined, Nicole opened the doors.
In 2023, Tammie passed away. She loved her customers, town & employees so incredibly much. She made a huge impact on the town & will forever be remembered. Thank you for your love and support. This business was Tammie's love & passion and we hope make her proud!
Today, Unhinged operates two storefronts — one in Bartlesville, Oklahoma and one in Senoia, Georgia — plus a fully stocked online shop Nicole has poured herself into.
The name "Unhinged" was Tammie's choice. Nicole reminded her it meant "kind of clinically insane." Tammie said she knew. They went with it anyway. ♥
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Personally Curated by Nicole
Shop 2 Locations + Online
meet nicole
Owner, buyer, unofficial stylist, and the woman on your screen trying on everything before it hits the website.
I'm a wife + mom based in Bartlesville, Oklahoma, and I've been working in this business in some form since my mom opened it when I was in college. Somewhere along the way, it became mine — and I've never looked back.
I buy every single piece in this shop because I genuinely love it. I'm not buying what's on trend because everyone else is — I'm buying what I would actually wear, what I would style for my own life, and what I know the women I'm shopping for will reach for again and again.
I'm also a real woman with a real life — school pickups, sick kids, chaotic weeks where everything feels sideways. I get it. And I want to be the store that makes getting dressed the easy part.
